Cross Platform
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Advanced Audience Targeting
Uses 1st and/or 3rd party data to target consumers based on demographics, behaviors, purchase history/intent, or brand affinity
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Contextual Targeting
Aligns ads with relevant content (at the article level)
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Retargeting
Retargets consumers who have visited the advertisers site
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Video Network
Distributes video across extended network of sites
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YouTube TrueView
Broadcasts pre-roll across YouTube (advertiser only pays for ads that have not been skipped)
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YouTube Bumper
Delivers 6 second, unstoppable pre-roll before video content on YouTube
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Social Targeting
Amplifies messaging in users’ feeds on Facebook’s site and mobile app and Instagram
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Email Marketing
Delivers messaging directly to the inboxes of viable prospects
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LinkedIn
Positions your messaging in users’ feeds in the world’s largest professional networking environment
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Search Engine Marketing
Delivers ads next to relevant search results
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CRM Matching
Onboards advertisers’ offline customer data to target those customers online
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CRM Matching Plus
Expands reach to consumers who have similar attributes to those of your customers through Look-Alike Modeling
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Search Retargeting
Delivers ads to consumers with a relevant search history (based on keywords and phrases)
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Website Targeting
Delivers ads to relevant websites (by topic)
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Native Desktop Display
Integrates messaging directly into the pages of national and local publisher sites, mirroring the form and style of editorial
Mobile
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Hyper-Local Mobile Plus
Targets mobile users based on their current location or locations previously visited (up to 365 days in the past)
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Event Targeting
Targets the mobile devices of attendees during an event and up to 30 days after the event
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Conversion Zones
Delivers ads to mobile consumers based on location recency. Track the success of your targeting by measuring foot traffic to your business (conversion zone)
OTT
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OTT Connected TV
Broadcast video ads in high-impact environments by running on TV screens via connected TV devices
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OTT Addressable Geo-Fencing
Geo-fences the properties on your customer address list and deliver video messaging to the devices seen within those geo-fences
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OTT Demographic and Behavioral Target
Delivers your video ads to consumers based on their online behavior. Reaches your target demographic with video messaging.